We believe in inspiring the next generation to fall in love with cycling. Kids deserve the opportunity to learn the life changing skill of riding a bike, and they deserve to do that on bikes that are the right size for them.
What we do
We’re making sure that you never have to buy a kids bike again. We aim to make cycling more affordable and sustainable.
We're a kids bike subscription service that allows you to exchange as your child grows. Making sure they'll always be on the perfect size. With a Bike Club subscription there are no big upfront costs and your payments are spread out into an affordable monthly subscription.
Pre-loved bikes that are exchanged come back to our expert mechanics who refurbish them to industry leading standards before they return to our fleet ready to be ridden and loved by a new family. As part of a circular economy we reduce waste and CO2 emissions. In fact each Bike Club bike saves 336Kg CO2 vs and owned bike.
Bike Club was founded by Alexandra Rico-Lloyd and James Symes, young parents from London. They thought that there must be a better way to pay for consumer goods than ownership or traditional retail finance, and started the company in 2016.
At first they rented out bikes to family and friends, while they experimented with finding the right model. Then they settled on a hire-exchange solution and received a full consumer credit licence from the FCA.
They were overwhelmed with the number of orders they received once they launched. With already over 40,000 members, Bike Club has since become one of the world's largest bike rental networks, connecting sustainability-minded consumers.