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We recently reached out to Bike Club members to ask about our Forme bikes - and the results are in!

- 98.5% of members said they would recommend their Forme kids bike to a friend 🙋‍♂️

- 4.8 / 5 was the average rating for Forme bicycles 🤩



Forme Kids Bike Features

To shine more of a spotlight on Forme, we decided to sit down with the Founder, Adam Biggs, to get an insight into the people and values behind the British challenger bike brand.


What is your role at Forme?

I’m the Founder, so I head up all aspects of the brand and its vision with our Brand Manager & Designer. I’m also the Sales Director for Moore Large (who are Forme's distributor and owner), which has been established for over 45 years.

What are the origins of Forme?

Prior to setting up the Forme bikes brand, I was a full-time racing cyclist based in France. I began my racing career when I was 4 years old and competed across Road, MTB & Cycle Cross as a youth rider. As a fitness obsessive and lifelong fan of bikes, I jumped on the opportunity to create a bicycle brand in 2010, to support the requirements of the UK market.

Back then, the Government's Cycle Scheme had kicked in and I recognised that the UK was lacking a British multi–category bicycle brand offering premium level quality at an affordable price point.

What's life like at Forme?

Our team are very family-orientated with children of our own and enthusiastic bike riders.

We are currently on a mission to get the UK pedalling. We have a fantastic opportunity to get more people riding bikes so if we can start them young, just imagine how many of the world’s problems could be resolved! I’m so obsessed with the mission, I even coach at our local junior cycling academy for Ilkeston Cycling Club (voted the UK’s number 1 cycling club by Cycling Weekly)!

The team at Forme aim to be 'straight-talking listeners' which represent the values I try to instil into every member of our team. 

 What do you love most about your bicycles?

They’re developed in the real world, locally. It’s great to be in a position to test bikes, tweak them and bring a finished product to market. Although we have lots of data and reference studies based on years of bicycle evolution, there is no greater alternative to real testing and riding experience. Sometimes results produced from tests conducted in a lab do not necessarily provide results to create the best bicycle, the best fit or the best handling. I’m a big believer in science but this has to be backed up with experience. With both my cycling and business caps on, I’m confident we produce some of the most well suited and inclusive bikes.

What excites you most about the next 12 months?

Where do I start?! I have considered the re-build of the brand over the last few years as phase 1 of our brands’ development. We now have a well-established and trusted range of products which is now the largest range of bicycles from a British bicycle brand. This depth has provided us with some solid foundation blocks to build open, enabling us to invest in new technology and additional products with a core focus on kids bikes and electric bikes.

We will launch our new website over the next few months which will coincide with the launch of around 30 new models and over the next 12 months we will be launching new, lighter and further improved junior bikes across MTB, hybrid, cyclo cross and even high-end full suspension level.


Bike Club specialise in subscription bikes and Forme are one of our more popular brands. Here is what our members have to say about their experiences of getting a Forme bike on subscription:

Forme bike reviews

Browse our full range of Forme bikes to take advantage of our Christmas Offer. Ends 20.12.22 T&Cs apply.